Meet Lucky, the Ladybug charm from the Primerry charm family. A bright silicone keychain charm designed to stand out in a crowded cubby. It's the kind of small detail that makes a bag instantly recognisable as theirs.

The secure clip holds firm through daily use, while smooth, rounded edges make it easy for little hands to grip. This kids bag charm wipes clean in seconds, so it stays looking as good as day one.

Add Lucky to the rest of the Primerry charm family (Steady, Sturdy, Slick, and Original) and let them build a set that says something about who they are.