Privacy policy

Last Updated / Effective Date: 18 September 2026

This Privacy Policy describes how primerry.in (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from primerry.in (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy. This Privacy Policy is intended to comply with applicable data protection laws in India, as amended from time to time.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. This is also referred to as "personal data" under Indian law, and the two terms are used interchangeably in this Policy. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Contact details including your name, address, phone number, and email.

• Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.

• Account information including your username, password, security questions and other information used for account security purposes.

• Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

• Where applicable, information about a child for whom you are purchasing or using our pediatric wellness products, such as the child's name and age, which you provide to us as that child's parent or lawful guardian. This information is handled in accordance with the “Children's Data” section below.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect about Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Companies who support our Site and Services, such as Shopify.

• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfil your orders and provide you with products or services you have requested, in order to perform our contract with you.

• When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, Third Party Websites and Links.

How We Use Your Personal Information

• Providing Products and Services: We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfil your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and other features and functionalities related to your account.

• Marketing and Advertising: We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, Short Message Service ("SMS"), Rich Communication Services ("RCS"), or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. Any marketing communications sent by SMS, RCS or WhatsApp are sent in accordance with applicable telecom regulations in India, and we do not direct any such marketing at children.

• Security and Fraud Prevention: We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.

• Communicating with You and Service Improvement: We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.

• Managing Communication Preferences: We may send you promotional emails, SMS and RCS messages where you have provided consent. You may opt out at any time by using the unsubscribe option, replying "STOP" to an SMS or RCS message, or contacting us. Where required, we also honour opt-outs registered on the applicable do-not-disturb registry in India. If you opt out, we may still send essential non-promotional communications relating to your orders, account or customer-support requests. Standard message and data charges may apply.

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfilment purposes, legitimate purposes and other reasons subject to this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).

• With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.

• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship your products or through your use of social media widgets or login integrations, with your consent.

• With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.

• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We disclose the following categories of personal information about users for the purposes set out above in "How we Collect and Use your Personal Information" and "How we Disclose Personal Information":

Category	Categories of Recipients
Identifiers such as basic contact details and certain order and account information	Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfilment partners, customer support partners and data analytics providers)
Commercial information such as order information, shopping information and customer support information	Business and marketing partners
Internet or other similar network activity, such as Usage Data	Affiliates
Geolocation data such as locations determined by an IP address or other technical measures

We do not use or disclose sensitive personal data or information without your consent or for the purposes of inferring characteristics about you. This includes information such as passwords, financial information (such as bank account, credit or debit card details), and physical, physiological or mental health condition. Where we collect or process any such information (for example, payment details or information relevant to a wellness product recommendation), we obtain your explicit consent before doing so, and you may review and request correction of such information by contacting our Data Protection Officer.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

Primerry's products are wellness products intended for use by children under the supervision of a parent or legal guardian, who is our customer and the person interacting with our Services. Where you provide us with information relating to a child (such as a child's name or age) in connection with a purchase or the use of our Services, you confirm that you are doing so as that child's parent or lawful guardian, and that you are providing verifiable consent, on the child's behalf, to our collection and use of that information for the purpose of fulfilling your order, providing product recommendations, and customer support, in accordance with applicable data protection law in India.

We do not direct any behavioural monitoring, tracking, or targeted advertising at children, and we do not process children's personal data in any manner likely to cause harm to the child. If you are a parent or guardian and wish to review, correct, or request deletion of information relating to your child, you may contact our Data Protection Officer using the details set out below.

Data Breach Notification

In the event of a personal data breach, we will take reasonable steps to contain and remediate the breach without undue delay. Where required, we will notify the relevant regulatory authority in India and affected individuals of the breach, and comply with applicable regulatory reporting timelines.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us. We implement reasonable security safeguards, in accordance with applicable data protection laws in India, to protect personal data in our possession or control against unauthorised access, use, or disclosure.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights

You have the following rights in relation to your personal data, subject to the conditions prescribed under applicable law in India:

• Right to Access Information: You may request a summary of the personal data we hold about you, the processing activities we undertake, and the identities of third parties with whom we have shared your personal data.

• Right to Correction and Erasure: You may request that we correct inaccurate or incomplete personal data, update your personal data, or erase personal data that is no longer necessary for the purpose for which it was collected, subject to our legal retention obligations.

• Right to Grievance Redressal: You may raise a grievance with our Data Protection Officer regarding the processing of your personal data.

• Right to Nominate: You may nominate an individual to exercise these rights on your behalf in the event of your death or incapacity.

• Right to Withdraw Consent: Where we process your personal data on the basis of your consent, you may withdraw that consent at any time, with the same ease with which it was given. Withdrawal will not affect the lawfulness of processing carried out before withdrawal.

• Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on our Site or by contacting our Data Protection Officer using the details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Data Protection Officer

We have designated the following Data Protection Officer to address your queries, requests, or grievances relating to your personal data:

Danish Mody — Entrepreneur in Residence

Primerry, Office 04, Plot 352, Ground Floor, Nandu Heritage, Sardar Vallabhbhai Patel Road, Girgaon, Mumbai, Maharashtra, 400004, India

Email: hello@primerry.in

We will acknowledge and endeavour to resolve your grievance within the timeline prescribed under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact our Data Protection Officer using the details provided above. You may also lodge a complaint with the relevant data protection regulator in India. If you are not satisfied with our response to your complaint, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with the relevant regulatory authority.

International Users

We may transfer your personal data outside India, except to countries or territories that may be restricted under applicable law in India. Please note that we may transfer, store and process your personal information outside the country you live in. Your personal information is also processed by staff and third party service providers and partners in these countries.

If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us at Office 04, Plot 352, Ground Floor, Nandu Heritage, Sardar Vallabhbhai Patel Road, Girgaon, Mumbai, Maharashtra, 400004, IN. For privacy-specific queries or to exercise your rights, please contact our Data Protection Officer as set out above.

If you have any further questions or face additional issues, feel free to email us at hello@primerry.in or call or WhatsApp our customer support at +91 92116 11751.