Meet Sturdy, the Bear charm from the Primerry charm family. A silicone keychain charm made for the child who holds onto things, literally. From school bags to shopping trolleys, Sturdy is designed to keep up.

The secure clip holds firm through daily use, while smooth, rounded edges make it easy for little hands to grip. This kids bag charm wipes clean in seconds, so it stays looking as good as day one.

Bring Sturdy together with the rest of the Primerry charm family (Steady, Lucky, Slick, and Original) for a set your child will want to show off.